WCF 2024-2027 Business Plan

Key Objectives


Organisation

To provide an effective infrastructure to manage the sport globally.

To investigate amending our non-incorporated status and liability.

 

World Championships

To continue to organise successful World Championships which are well supported by the top players.

To monitor the World Championship portfolio of singles and team events and to ensure it continues to meet the needs of its various stakeholders (players, Members and host)

 

Membership

To increase the number of WCF members and RCOs in under-represented areas of the world. To target a 15% increase by the end of the plan period (this equates to circa 5 new Members).

To facilitate the upward progression of RCOs to Associate Membership and Associate Members to Full Membership.

To continue to work with our Members and RCOs to provide developmental assistance as needed.

 

Regional Committees

To support the ERC as it continues to develop the growth of croquet in Europe.

To provide support as needed for the successful administration and organisation of ERC events.

To ensure the ERC is financially viable.

 

Publicity and Promotion of Croquet

To continue to improve the website and our social media presence.

To improve communication with Members by the MC and between Members in the WCF Council.

Specific ideas to be investigated further include:

    • How to efficiently advertise croquet competitions between members, specifically those open to overseas players (to facilitate cross Member travel and play).
    • Promotion of the sport through live streaming, YouTube and other audiovisual material and outlets.
    • Set up of WhatsApp communication groups between Members for the broader discussion of items.

 

    • Sponsorship:
      • To investigate and understand the key drivers behind previous hosts successful attraction of sponsors and share this as recommended best practice.

 

    • To produce a feasibility study to investigate the viability of obtaining sponsorship for the WCF as an entity, the income to be used to fund a variety of projects, including improving the website, extending our social media footprint and supporting live streaming activities (but see also longer-term objectives below: Multi-sport Events).

 

Supporting our Sport

On-going activities:

To continue to maintain World Ranking Systems (MC).

To continue to manage the Laws of Association Croquet and the Rules of Golf Croquet.

To continue to review and improve our Statutes, Regulations and Policies as needed to ensure they are up to date and fit for purpose.

To continue to manage equipment testing and the associated regulations. To support manufacturers as required to ensure that essential equipment remains available and affordable.


New or in-progress initiatives:

To assist Members to increase the number of players playing croquet, both GC and AC. For AC specifically, to assist Members to understand the key drivers behind the decline in AC and to support initiatives that assist with its regeneration and growth.

To put in place a Disaster Recovery Plan, ensuring our key systems are protected, such as the Rankings and Croquet Scores.

To increase the number of referees and coaches, particularly amongst smaller Member with WCF financial aid if needed.

To provide video and online resources for the training of referees and coaches for GC and AC.

To facilitate and standardise the use of video refereeing by continuing the current trials and producing best practice guidance. To ensure the regulations, Laws and Rules are updated as needed.

To consolidate the implementation and use of global handicapping systems for both AC and GC.

To facilitate the sharing of Member best practice, particularly on such subjects as:

    • Increasing the number of young people, including children, playing the sport.
    • Encouraging the recruitment and retention of volunteer resources, essential for the effective administration of our sport.
    • Facilities and equipment innovations.
    • Successful recruitment techniques: what works across all age groups and demographics.
    • Introduction of croquet to those with disabilities (or other minority groups).

Longer Term Objectives

Multi-Sport Events

The growth of croquet would benefit from entry into multi-sport events such as the World Games, Masters Games, Commonwealth Games or of course the Olympics.

A first step to gaining entry into one or more of these events is to be recognised by the International Olympic Committee (IOC) or one of its various sub-organisations, such as ARISF (Association of IOC Recognised International Sport Federations). This requires the WCF to be recognised by WADA (World Anti-Doping Association).

We propose preparing a Feasibility study to research the potential benefits and to set out a pathway toward attaining this goal, and in particular, whether this matter should be reconsidered in association with efforts to obtain a global sponsor who would cover the associated costs.

2020-2024 Business Plan

WCF Business Plan 2020-2023

Overview
This plan is intended to cover the next four years. An annual report will be provided towards the end of each
year which will consider both performance to date, any changes required and priorities for the forthcoming year.
Introduction

The WCF is a soundly financed organisation with total funds of £130,000 but it lacks significant volunteer
resource. It is mainly reliant on the nine members of the WCF Management Committee with the assistance of
a few individuals such as the Ranking Officers.

The recent Membership Survey provided overwhelming feedback from Members supporting the re-establishing
of a Development Committee and work is already under way to get this committee up and running. Given that
it will include non-MC members, it will allow additional volunteers to be added at the heart of the WCF and also
encourage further individuals to undertake projects which support the WCF and the sport in general.

The Development Committee will be responsible for driving many of the activities identified within this Plan.
Further interested individuals are sought to join it or to participate in specific projects that it launches. Anyone
who believes that they have something to offer are encouraged to contact the WCF MC.

Even with a Development Committee in place, it is foreseeable that significant matters may arise in the future
that are beyond even the expanded volunteer resources of the WCF. Some such matters may be best addressed
by the larger WCF Members and, in such cases, the WCF will consider making financial resources available where
this is appropriate. Other matters may have to remain unaddressed although, if individuals are interested in
pursuing a particular project of clear benefit to the WCF and croquet in general, the WCF will support such efforts
and also consider making financial resources available.

In general, there would seem to be a movement towards global co-operation and support for the idea that
matters best addressed at a worldwide level should be dealt with in this way to avoid the need for each Member
to have to invent the same wheel. It should be the role of the WCF to encourage and facilitate such co-operation,
although there may be a need for the much of the volunteer effort to be provided by the Members themselves.

Key Objectives
Beginning work in these areas are the priority tasks for 2020

Organisation – (Responsibility of WCF Management Committee)
To provide an effective infrastructure to manage the sport globally.
– To improve communication with Members by the MC and between Members in the WCF Council.
– To increase the number of areas co-ordinated on a global basis and effectively manage and facilitate them.
– To increase the number of individuals directly assisting with the meeting of WCF objectives

World Championships – (Responsibility of WCF Management Committee)
– To continue to organise successful World Championships which are well supported by the top players.
– To monitor the World Championship portfolio of singles and team events ensure it continues to meet the needs
of its various stakeholders (players, Members and host clubs).
– To improve the support given to Event Hosts by the WCF

Members – (Responsibility of WCF Development Committee)
– To increase the number of RCOs
– To facilitate the upward progression of RCOs to Associate Membership and Associate Members to Full
Membership.
– To increase the membership strength of the WCF on all continents
– To specifically encourage the further development and growth of croquet in continental Europe.
Publicity/Image/Promotion/Social Media
– To establish a new group (very probably a new sub-committee in due course) to directly address this area
including matters such as:-
– The Image of croquet and its marketing
– Live-streaming of events
– Getting croquet on TV
– Social Media Presence
– WCF website content
– Attracting Sponsorship/Advertising
– World Croquet Day

The Sport (Various Responsibilities)
– To increase the number of referees and coaches, particularly amongst smaller Members (DC).
– To provide video resources for referee and coach training (DC with ACLC/GCRC).
– To facilitate and standardise the use of video refereeing (MC with ACLC/GCRC).
– To administer and improve the AC Laws and GC Rules (ACLC/GCRC).
– To consider AC super-advanced laws in a global context (MC).
– To continue to maintain World Ranking Systems (MC).
– To consider global handicapping systems for both AC and/or GC (MC).
– To assist Members to increase the number of young people playing the sport (DC).
– To assist Members to increase the number of players playing the sport and particularly AC at this time, given
its current decline (DC).
– To ensure that essential equipment remains available and affordable (MC).

Longer Term Objectives
Multi-Sport Events
The inclusion of croquet as part of larger multi-sport events such as the World Games, Commonwealth Games
or Olympic games was a popular response to our survey question of what the WCF can best do for the sport
globally. However, the MC do not regard these areas as within our reach in the short or medium term. In order
to be able to achieve a place in such events we need to increase our Membership base and the profile of the
sport significantly from current levels. These ambitions are included in the key objectives and it is here that the
focus must lie in the first instance if long-term progress is to be made in this area.